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Sex Groceries

Project type

Animation

Date

April 2024

Location

United Kingdom, England

As a school project, I took on one of the D&AD awards briefs deciding on the Durex brief. The Durex brief asked for a campaign highlighting barriers to sex.

The barrier I decided to explore was surrounding being embarrassed to buy sex products, turning this into a fun 1950s-inspired grocery store ad, with the produce being replaced by sex products. It is a comical take, trying to showcase how as adults we shouldn't be embarrassed by our desires.

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